<p>This week, Bridget discusses a very recent Harvard Business Review article by Ted Waldron and James Wetherbe entitled Ensure That Your Customer Relationships Outlast Coronavirus (4/1/2020). There are some key points to help you stay connected with consumers and adopt this communication framework.</p>

This week, Bridget discusses a very recent Harvard Business Review article by Ted Waldron and James Wetherbe entitled Ensure That Your Customer Relationships Outlast Coronavirus (4/1/2020). There are some key points to help you stay connected with consumers and adopt this communication framework.

HEART Crisis Communication

Welcome to the “Marketing Munchie” podcast series hosted by Dr. Bridget Behe. Every other week, Bridget and her guests will share information, insights, and research-based findings to help your horticultural business connect better with current and future customers. Bridget has over 30 years of experience investigating how and why consumers buy ornamental and edible plants.

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HEART Crisis Communication

HEART Crisis Communication