For a business to be successful, it should be aligned to your soul purpose. Success coach, speaker and mentor Rachel Nelson works with clients around the world helping them succeed by combining spirit and strategy for accelerated aligned success. She relates how she was trying to create her own business listening to other experts that were saying you have to pick a profitable market niche and build your business around that. She realized over time that that was futile because of her soul was not engaged in it, which meant that it was hard work. It did not feel good and it was constantly a struggle. She later on read somewhere that if you’re able to connect with what really lights you up, what you’re truly passionate about, you will consistently do the work you need to do to make it successful and you’ll enjoy the journey as a breath of fresh air.

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