Selling your business can seem like a daunting task for people who have no experience with sales in the first place. Yet, it is a necessary step to make so there is no going out of it. What people fail to know is that selling your business is not just about the act of reaching out; it’s also about listening. Strategy coach Caitlin Doemner guides you to be the best at sales by taking it head on. She gives six elements to successfully convert sales while giving some great insights about being a coach in the industry.

Listen to the podcast here:

How To Successfully Convert Sales with Caitlin Doemner

I am very excited to have a special guest with me who I believe can help you in your business. I have with me Caitlin Doemner. After studying at Oxford University and getting her MBA from Biola University, she launched Virtual Coaching Sales back in March of 2013. Within two weeks, they had sold over $250,000 for their client. By December of 2015, they closed over $3 million in new business for their clients. They also generated $1 million for themselves in their first 33 months of business. I know how few businesses do a million and how few businesses that are female-operated do a million.

Caitlin is the author of the Unseen Sales Machine: How to Automate & Scale Your High-End Product Sales and Sell with Heart: How to Grow Your Business with Love and Authenticity. The vision of her company, Virtual Coaching Sales, is to empower entrepreneurs to become CEOs by scaling them out of their own sales process so they make more money doing less selling. Caitlin and her husband, Michael, live in the foothills outside of LA. They've got four kids, eleven chickens and four turkeys. Welcome, Caitlin. I'm so happy to have you.

Thank you so much for having me, Terri. It’s such a pleasure to be with you.

What kind of sales was your client doing? All of a sudden, you had $250,000 in two weeks.

She's still my client now. You might know her name, Margaret M. Lynch. She is a tapping expert and the author of Tapping Into Wealth. She helps people unblock their money mindset and step into their power, financially, and personally. It's in the coaching industry. That was the niche where we started. We worked with Ali Brown, Christine Caine, Fabienne Fredrickson. We’re starting this project for Stephanie Nickolich. We've been blessed to work with some amazing female coaches in the industry and we've been supporting them in their sales.

There are coaches out there marketing themselves, trying to sell themselves, and usually doing strategy sessions. What's the secret sauce that you bring?

When I started Virtual Coaching Sales, we said it was in March of 2013, but I would say six months before that. It started when my coach asked me to sell for him. He's like, “I love what you're doing. Why don’t you sell for me?” I said, “No, Glenn, you don't understand. I don't know how to sell. I have never sold anything in my life.” I was from an academic background, I got my MBA. That was my whole world and I hated selling.

My business partner at that time was this coach and sales consultant. Together, we came up with this two-part model. My former business partner, Nate Moore, he was like, “You don't need to sell. Just get people on the phone,