The current technological landscape has changed the face of advertising in businesses. Now, we have come to the age of digital advertising where we leverage various online and social media platforms. For businesses still treading the waters and transitioning from traditional advertising, Paul Potratz provides help to fill in on that. Paul is the CEO and owner of Potratz Advertising, an award-winning full-service digital advertising agency specializing in video and social media services. He talks about the importance of content in growing viewership and how pitching is not the secret. Giving great tips, he talks about creating educational videos to tap into people’s desire for learning as well as getting them to trust that you know what you’re doing. Ultimately, with all of these things, you can find the ways to grow your business digitally.

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