How pro are you when it comes to writing copies? Some copywriters believe that a skill in telling stories is the foundation of a good copy, but for Lee Rowley, it’s all about authenticity – taking the time to fathom clients and show that you truly understand them. A veteran in the field of sales copywriting and owner of Lee Rowley Copybranding, he shares his journey to authentic marketing to cultivate trust and captivate clients. The initiator of the “luxury car approach,” Lee reveals the mistakes entrepreneurs or writers commit in copywriting and effective ways to create a copy that is undoubtedly on point. Given that you reap what you sow, he touches on the significance of building a business out of authenticity and the perks for doing so.

 

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