Convincing people to check out and patronize the items or services you are offering is the trickiest part of being a salesperson. And yet, even a few selling secrets is enough to change your marketing game – if you know what you need to do. Author and speaker Allan Langer is more than happy to help any entrepreneur in this regard as he speaks with Terri Levine about his book, The 7 Secrets to Selling More by Selling Less. Allan shares a bit about his secrets by explaining how body language can make or break any meeting, how the pandemic pushed salespeople to embrace technology, and why a simple mindset switch can change the way you go after your goals.