So many entrepreneurs fail at their business because they fail to connect to their own brand. Beyond the market, branding is also about finding what matters to you most. Andrea Shillington of Brands for the Heart believes in that and teaches us ways to find the brand that is in our hearts. She shares the importance of finding the right branding and being connected to it. Inspiring people to look for their own heart-centered purpose, Andrea talks about how standing for what we are meant to do could lead us to the right kind of success. She also gives us a peek into what her ideal candidate is, pointing out how a great desire to leave a mark into the world is most inspiring.

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Andrea Shillington on Creating Brands For The Heart

I have on the Founder of Brands for the Heart. She’s also a business soul architect. Her name is Andrea Shillington. On a thirteen-year world tour as an international brand strategist, she develops strategy for Fortune 500 and other famous brands, from the UAE Federal Government to AstraZeneca to seven-star hotels, all prior to launching Brands for the Heart. Her talents, her insight, and heart combine to create a winning combo that brings a unique perspective to the entrepreneurial audience. She's all about making a difference while delivering $1 million brand position for those she serves. Her work has been featured in Entrepreneur and Good and Spring Wise to name a few. Welcome, Andrea.

Thank you so much for having me here.

How did you get started? What made you launch Brands for the Heart? What was on your mind and why that name?

I started my career in the Fortune 500 big branding agency space where we would charge $250,000 at least to do a brand for a big massive company up to $1 million. I went through my own personal soul quake where I ended up coming back to Vancouver. I was living abroad in Dubai and London doing that global international work. I came back to Vancouver where I live now, and I started meeting all of these amazing entrepreneurs that were heart centric that wanted to change the world and have these beautiful ideas to genuinely move humanity and our planet forward. They would go onto 99 Designs and buy a logo and slap it on everything. It would break my heart because I am like, “That’s not how you brand.” These people are the kinds of businesses our world needs.

I've created Brands for the Heart to help these entrepreneurs create brands that will change the world. The reason why I call it Brands for the Heart is because we all have this heart-centered purpose inside of us. If we all stand in that thing that we're meant to do, and if you're a lemon tree, you've got to grow into being a lemon tree. You can't become an apple tree. If we all stand in that seed of what our heart is here to create in the world, then our world will be a completely different place. Brands for the Heart is about doing what's in your heart and then doing it for the other hearts in the world. For me, that's where the name stems from.

It's so interesting to me because people do go to these design sites and all of a sudden, they have these things and they think, “I'm done.” Why don't you define what a brand is and what it's supposed to do?

You talked about being a business soul architect. To me, your impact that you're here to have in the world is in your story. Branding is not just about figuring out what market you're going to make the most money in, it's about aligning your business to your soul's calling. Sometimes a lot of people come to me and they feel like they're unfocused, unclear, and bumbling around. In my experience, after doing this for years, because they aren't clear on what their life's purposes,