It's almost become common knowledge now that you have someone interview you, and then some of that interview recorded, transcribed, edited, and placed into a book. Lead generation expert, marketing consultant, and international speaker Colin Campbell came up with a process of getting content from clients that go straight to books. Colin says like anything worthwhile, it comes through an enormous amount of pain struggle. Colin shares the actual process in BooksThatConvert.com. Find out the three components or pieces of content that you should have within the book as Colin talks about his process.

Listen to the podcast here:

Books That Convert: How To Get Your Next Book Out There Fast with Colin Campbell

Let me tell you about our guest. I met him only recently yet I feel like I've known him for a long time and that I was meant to know him. I instantaneously resonated with who he was and I could feel his heart. His name is Colin Campbell. He is a lead generation expert. He is a marketing consultant and he is also an international speaker. I'm going to ask him to reveal the unique process he has for those of us who were time-starved. I know that's almost all of us. We want to get so many things done and yet at the same time, you know how important it is to produce the book. He's going to show you how to get your next book out there in less than five hours without having to write a word. Welcome to the show, Colin.

I'm so excited to be here.

First of all, how did you even come up with a process like this before you reveal too much about it?

Like anything worthwhile, it comes through an enormous amount of pain struggle sometimes. It came through five attempts, first one not successful, four successful but very hard attempts at ghostwriting books for other people. The first thing is I wanted to systematize the process of getting content from clients that ghostwrite books. I discovered this way that I hadn't seen before that produces high quality content that could create a book. Then I realized that it wasn't a process that was just internal like it's only for me to use. It’s so simple and anyone can do it.

Five hours and we don't write a word. You've got to tell me a little bit about this because it's so intriguing to me as an author.

I'll take you through the progression. It's almost become common knowledge now that you have someone interview you and then from that interview you have that recorded, transcribed, edited, and placed into a book. There was a first unsuccessful attempt at ghostwriting a book for a person. That first attempt was I latterly got onto a call and tried to interview this person. The conversation went all over the place and it wasn't in a structure. The second time I did this, I had created an interview structure and I realized that a book goes in three components. You have a beginning, middle and end. Specifically for people who are in business and they want to use that as a lead generation mechanism or a tool to grow their business, there are three steps.

There are three pieces of content that you should have within that book. You want to establish a problem, establish some credibility that you're the person that solved this problem for yourself or someone else, and then teach what the content is and have a call to action. That's really it. Establish a problem, establish credibility that you have solved it, show how to solve it, and then say, “If you like more, here’s where to go in order to get these resources.” That's how you're generating leads with this type of book.

That's actually interesting as I'm sitting here thinking about my own books, not having thought about that as the formula for when I write them, but I'm like,