There are a lot of copywriters who just go in and crank out copy without doing their homework. What Andy O’Bryan, founder of Audio Motivation, does is persuasive copy where get his clients on a deep dive phone call and record it. He asks them pointed probing questions about themselves, their target, and what their goals and their missions are. That way, Andy says it’s nice to be able to write in a way that people will feel they're hearing directly from the person that he’s writing for instead of some hired gun. Learn how you can write better copy for yourself from Andy instead of having to hire an expensive copywriter.

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How To Write Persuasive Copy with Andy O’Bryan

I'm going to introduce someone that I'm really proud and honored to call my friend. I've known him for a pretty long time here and he has actually written some of the best copy for several of my companies and he's also done work for many of my clients who rave about him. I just know you're going to fall in love with him. His name is Andy O’Bryan. He writes persuasive copy. He also developed product funnels for coaches, for speakers, for authors, and for heart-centered entrepreneurs. He is a Heartrepreneur. He's also the Founder of Audio Motivation and that is one of the top podcasts in the iTunes self-help section. I highly recommend that you also subscribe to Audio Motivation. Andy, welcome.

Thank you so much. It's such an honor to be here with you. I appreciate you. Thank you.

What's the difference between somebody copying and Andy's copy? What should you say is the difference?

What I always do when I write for anyone is to really get deep into the target audience and there are a lot of copywriters who just go in and crank out copy and without doing their homework. What I do is I get my clients on a really deep dive phone call and we record it. I ask them pointed probing questions about them and their target and what their goals are and their mission. That way I can write in a way that people will actually feel like they're hearing directly from the person that I'm writing for instead of some hired gun. It's nice to be able to do that.

I think that's why it's so effective because you're able to actually understand and to speak in their voice. I think that really makes the big difference. Now talk to me a little about this because this has been coming up not just for me in my business, but many of my clients. It seems like the big buzzword today in anything to do with marketing is funnels. What's your definition of a funnel? What is your feeling about a funnel and is this something that we need to be considering and looking at our businesses?

It has evolved over the years and now it's become just all over the place and for good reason because most people are seeing an uptake in their profits because they are doing things in a way that takes the reader or the website visitor toward the prospect by the hand and walks them through a process that results in a sale, but it doesn't jump right into asking for a sale. What I perceive a funnel is that it spoon feeds the content and the desire for them to keep with them, for the prospect to actually keep rolling along in the process of what they're trying to do for people. Let me give you an example. What I see as a funnel is when you give someone a freebie, like a report or just something to get their email address or whatever, and then you just keep dripping content in a way that is not too in your face, but in a way that is actually going to give them more things they can use.

You build up that trust level. Then people are going to want to open your emai...