Without the people, nothing happens in business. Through identifying how you can maximize those human relationships both internally with staffing and externally with customers and prospects, you're able to grow the business from some sound business principles. This is what author and international speaker John Racine talks about in his book, Rapid Business Acceleration Through Human Relationships. John takes his big company experience and knowledge to help smaller entrepreneurs maximize what the big companies are doing to create the business of their dreams.

Listen to the podcast here:

Accelerate Your Business Through Human Relationships with John Racine

I'm excited to bring my guest to the show and I have to tell you, I just met him. You know how sometimes you just instantly take to someone? That's how I felt. I felt like, "I like this guy." I like his smile, I like who he is. He's friendly, and he's articulate. I sat down and got to know him a bit and I know that you're going to fall in love with him. He has a lot of value to bring. His name is John Racine and he is a human resources professional. He has worked with some of the largest and most well-known companies in the world, including Disney, Marriott, Aaron's, Hilton and Subway. John works with entrepreneurs and companies looking to maximize the ROI of their most valuable assets, their staff. John is also a published author and an international speaker. John, welcome Heartrepreneur Radio.

Thank you so much, Terri. I'm excited to be here.

How the heck did you get in with those big companies like Disney and Subway? How did that happen?

It started out when I was ten years old. I got to go down to Orlando to Disney World for the first time and I said, "I want to work with these guys." I want to do something because I absolutely love the company. I really geared my educational career towards making that happen. I was very fortunate when I graduated that I did get the opportunity to go do some work with Disney. It just led from one to another in my career from operations to human resources and it's really led me on that snake river of different companies that I've gotten to work with.

Is that who you like to work with, the big companies? Who is ideal for you?

For me it's more of the smaller company, maybe doing $5 million or less, small staff. What I’m able to do is to take the big company experience and the knowledge, and help the smaller entrepreneur to maximize what the big companies are doing automatically and maybe the smaller company doesn't know how to do. Things from interviewing, recruiting, hiring, even on the operation side. I have a strong hospitality background and that's all about customer service. Utilizing Disney where you're always onstage, for example, I've been using that in my career for twenty years. Taking that big idea and concept from a Disney, a Hilton, or a Marriott, and distilling it down for the smaller companies so that they can maximize it and create the business of their dreams.

I think that's one of the reasons I resonate with you. I used to work with large corporations. I also started my consulting business with large companies. My heart is really with the smaller companies and helping them do what the larger companies do.

I remember starting out early in my entrepreneurial career and I couldn't put it together for myself. It took me a very long time of struggle. I finally said, “If these big companies can do it, how do I do it for myself and for other smaller entrepreneurial type ventures and will it just put itself together?"

I know you're a published author and you're an international speaker. Tell us a little bit about what you write and speak about.