If your money talked, what secrets would it tell? Financial advisor Gary Sirak was on a plane to Las Vegas when he heard people on the charter flight talk about how rich they were going to become and they had all these wild, crazy thoughts about how much money they were going to win. On the same airplane three days later, it was so depressing as people were talking about how much money they had lost. That spurred Gary on to start putting things together to write a book from a financial services standpoint. Gary outlines some very common sense approaches to money which he finds most people to be lacking of and which certainly is not being taught in many school systems. Learn what other things Gary captured and was able to observe as he talks about his book and financial services company.

Listen to the podcast here:

Financial Services: If Your Money Talked with Gary Sirak

I just want to thank you for listening to Heartrepreneur Radio. I'm giving away a free gift. It's going to help you in your business. You can pick it up at GetHotPayingClients.com. It’s just my way of saying thanks for tuning in. Let's get on with the show. I have with me Gary Sirak. He's been helping other people achieve their American dream for the last 35 years. He's President of Sirak Financial Services in Canton, Ohio, and it's so cool. The company was founded by his father, Stan, in 1957. I love to hear longevity in companies. He is the author of two books. Gary has written, If Your Money Talked...What Secrets Would It Tell? and he's also written The American Dream, Revisited: Ordinary People, Extraordinary Results. Gary, welcome to Heartrepreneur Radio. 

Thank you, Terri.

You're so welcome. I have to just say it's rare these days that I hear of businesses that someone's father or mother started that has been passed on and is still rocking. Tell us a little bit about that first.

We're third generation. My nephew has been with me for twelve years. Eventually he will take over. It's been an interesting travel. My dad started in '57 because a company he was working for, my grandfather owned, has shut down. They had basically gone out of business, went bankrupt or whatever, and my father needed a job and the only people that would hire him was an insurance company, which is no longer in existence today. He took that job and it took him a long time to figure out how to make a living in it.

In fact, they even sold shoes on the weekend, which he absolutely despise, but that's what he did so he could put food and shelter on the table. Eventually my father figured this out and turned it into an amazing enterprise. Then I joined about 35 years ago and I've taken it to some pretty cool levels and we've expanded rather dramatically. When I got there, there were eight people. At our peak we had over 60 and I blamed myself for most of that stuff.

Let me ask you specifically, what does your company do that sets it apart in the world of financial services?

It's such a broad based market. What I would have honed in on is I love working with entrepreneurial people. I look for people that are exciting, dynamic, that have a future. They want to go somewhere in life that aren't just complacent to be where they are now. Those are the people I liked to work with. That's where our focus has become and because of that we've been able to build these nice offshoots and referral systems and people say entrepreneurial guy that...