As a bestselling author in personal finance and money thinking, Damion Lupo’s key to freedom from money bondage and living a fulfilled life is the unique approach of breaking rules and making more mistakes faster than the competition. You don’t learn a whole lot when you win. It’s when you lose something that you're gaining a lesson. The faster you can gain those lessons, the faster you can grow. He said the secret to financial freedom is not cash or cash flow, but confidence and the ability to believe that you can create. As long as you have that, it doesn’t matter if you lose things because you can go create it.

I have a guest. His name is Damion Lupo. He is a best-selling author in personal finance and money thinking. He is host of the Transformation Nation podcasts, owner of 30 plus companies and founder of his own martial art, Yokido. He has a unique approach to living a fulfilled life by breaking rules and making more mistakes faster than the competition. That's his key to success which I find very fascinating. He leads three global companies with one unified mission: to free people from money bondage.

Listen to the podcast here:

How To Gain Freedom From Money Bondage with Damion Lupo

Welcome to Heartrepreneur Radio, Damion.

It’s so good to be here. Thank you for having me.

I'm so excited because there're so many places I can go with you. There's so much that you've done and there's so much that you're doing and I'm excited about that. Let's start with where it began and the beginning of your intro. Tell us a little bit about the Transformation Nation podcast.

Transformation Nation is about having conversations where we disrupt the ideas on finance and money and giving views and tools to shift them into a place of freedom because we've got a lot of information out there around money that's floating around and ideas, but we're using old ideas that are still keeping people trapped. One of them is if you have $5 million or $10 million at retirement, you are good but you are probably going to be more scared than if you have nothing. We dive into these things so that we can empower people with real financial freedom and the secret to finding freedom is not cash flow. It's confidence. It is the ability to believe that you can create because once you have that, it doesn't matter if you lose things, you can go create it and it's not a matter of being a coin or by chance. It is by your design.

It's by your design, not by chance. There's so much truth in that. I don't know too many people, I know less than five, who have been an owner of 30 plus companies. How has that happened for you and what's your drive?

This is one of the things where once you do something a few times, it becomes normalized. There's a cognitive bias where we do things and then it is what we do. This started when I was eleven because I was frustrated. My parents told me “No, we don't have any money,” so I started a business selling video games so that I could play games. Once you get that experience of doing some business, it's funny because even when the thing doesn't work, as an entrepreneur you realize, “I can try something else.” You realize that the school system that told you that mistakes were bad had nothing to do with the real world of being an entrepreneur, and the more mistakes you make, the more you grow, the better you get. As your lessons compound and as your growth expands, it's fascinating because the businesses get bigger as you get bigger based on these mistakes, not because you did everything that you read in the book. It's fascinating to process. It gets addictive.