There are so many people with professions in marketing, but nobody’s stopping to examine the psychology behind it. Why do people perform tasks the way they do? Why are they assigned to do certain projects and not others? Neuromarketers like Chris Dayley can answer all these questions and more, including how we can get people to do things without manipulating them outright. Chris talks about disruptive advertising and how neuromarketing and psychology-based analytics can help your business in the long run. Most people don’t even think about the psychology of the user when they’re building websites. Because of this, Chris started his conversion optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising where he currently works as VP of Site Testing and Optimization.

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