Looking at what’s current in terms of marketing techniques, we hear about online funnels and Facebook ads. But do these trends hold up to the hype? It’s an idea that attracts many, essentially because the value proposition is that you can set this thing up, do very little work, sit on the beach for half an hour a day and let all the money wash over your beautiful body. But the actual process is a lot more complicated than that. Tom Poland talks about prospecting and lead generation, and how his book “Leadsology: The Science of Being In Demand” instills more confidence in his clients. He says that it is incumbent upon you to generate, systematize, and master the generation of leads. After that, everything else will follow because nothing happens in a business until something is sold… and nothing is sold until the lead is generated. But worry not: Tom Poland is an expert in presenting your business like you’ve already made it – and this is the secret to being in demand.

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