<p>Ashley Fraser Sexsmith, @chattygirlmedia</p>

Heated Rivalry has become the NHL's unexpected marketing machine

880 CHED starts your day off right on This Morning with Stacey Brotzel.

Every weekday from 6 a.m. to 9 a.m., This Morning with Stacey Brotzel brings you a blend of news, Edmonton stories, informed debate, lively conversation and fun!

Anchor Morgan Smith also brings you the headlines of the day and Morley Scott has the latest from the 880 CHED sports desk.

This Morning with Stacey Brotzel is produced by Chris Gardner with technical production from Sarah Fox.

This Morning with Stacey Brotzel is presented by Abe’s Door Service.

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880 CHED starts your day off right on This Morning with Stacey Brotzel. Every weekday from 6 a.m. to 9 a.m., This Morning with Stacey Brotzel brings you a blend of news, Edmonton stories, informed debate, lively conversation and fun! Anchor Morgan Smith also brings you the headlines of the day and Morley Scott has the latest from the 880 CHED sports desk. This Morning with Stacey Brotzel is produced by Chris Gardner with technical production from Sarah Fox. This Morning with Stacey Brotzel is presented by Abe’s Door Service.

880 CHED starts your day off right on This Morning with Stacey Brotzel.

Every weekday from 6 a.m. to 9 a.m., This Morning with Stacey Brotzel brings you a blend of news, Edmonton stories, informed debate, lively conversation and fun!

Anchor Morgan Smith&nbsp;also brings you the headlines of the day and Morley Scott has the latest from the 880 CHED sports desk.

This Morning with Stacey Brotzel is produced by Chris Gardner with technical production from Sarah Fox.

This Morning with Stacey Brotzel is presented by Abe’s Door Service.

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Heated Rivalry has become the NHL's unexpected marketing machine

Heated Rivalry has become the NHL's unexpected marketing machine