The popularity of the Crave show, Heated Rivalry, is inescapable these days. With the show's influence hitting rinks and arenas in Canada and the US, the NHL is embracing new hockey fans from the show, having multiple different teams making posts referencing scenes from Heated Rivalry. Almost 107 host, Laura Carlit explores the realities of merchandising queerness to sell tickets, and what more could be done to make hockey, as a sport, more inclusive and welcoming for new fans, and potential players.