Thanks to the vast reach and powerful impact of social media, lead generation has become much easier and faster. However, it is not the only marketing method that spells success. Sometimes, going back to basics is the more effective approach. Patrick Shaw talks with Heather Burge of Called To Lead Podcast about the undeniable impact of traditional network marketing techniques. She explains how duplicating simple business processes using third-party tools can solidify your offers and leave a lasting good impression on your target audience. Heather also shares her LIFER Strategy that helps business owners secure customers and distributors for life.

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