In this episode of the Peerbound Podcast, Chief Edition, host Sunny Manivannan is joined by Heather Larrabee, the Chief Marketing Officer of OfficeSpace Software. Heather discusses her extensive career, highlighting her transition from consumer brands like Whole Foods to B2B, particularly in software. She shares insights on effective marketing strategies, the importance of calculated risks, and aligning initiatives with broader business goals. Heather also delves into specific success stories from her career, including a significant innovation at Whole Foods involving a SaaS solution for vendor sampling. Beyond marketing tactics, the conversation touches on career advice for both early-stage professionals and those ten years into their careers, emphasizing the significance of a growth mindset, curiosity, and cross-functional collaboration. Heather's experiences underline the role of entrepreneurial thinking, mentorship, and community in personal and professional growth. The episode wraps up with a discussion on impactful customer stories and the future of work in a rapidly evolving technological landscape.

• (00:36) Heather Larrabee's Marketing Journey
• (01:19) Innovative Solutions at Whole Foods
• (05:15) Transitioning from B2C to B2B
• (06:49) Digital Transformation and Career Path
• (08:28) The Importance of Right Livelihood
• (10:57) Navigating Post-Pandemic Work Environments
• (15:02) Problem Solving and Growth Mindset
• (23:51) Choosing the Right Marketing Strategy
• (24:36) Entrepreneurial Mindset in Marketing
• (25:07) Career Advice for Early-Stage Professionals
• (27:53) Career Advice for Mid-Career Professionals
• (30:44) The Importance of Mentorship and Community
• (31:59) Influential Books and Resources
• (33:48) Favorite Marketing Leaders and Brands
• (40:32) Customer Stories and Final Thoughts

Featuring:

Heather Larrabee (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter) 

References:

• Reforge: The 4 Growth Frameworks You Need to Build a $100M Product
• LOVED: How to Rethink Marketing for Tech Products
• The Marketing Book Podcast
• Jeb Blount’s blog: Sales Gravy 

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