Good friend and colleague, Hector Galicia, PSO Director at ICE Mortgage Technology, joins the show to provide his expertise in Velocify lead management best practices. Hector and I look back on 2020 and what evolving strategies we believe will have an impact on 2021 and beyond. We also take a deep dive into the recently released "Ultimate Contact Strategy" which includes updated statistics into how SMS and Demographics should play a part in your Contact strategies. Lastly, we offer our thoughts on the most underutilized Velocify features and why we think sales organizations who aren't using these features are truly missing out.