In this episode of Founders’ Future, host Olivia Sammons welcomes Sam Basi, founder of Perfectly Hedged, an educational platform focused on risk management in the commodities market. Sam shares how his experience in trading led him to identify a gap in practical risk education, inspiring him to write a book on the subject.

What started as a book evolved into a full-scale educational and consulting business, offering in-person training, online courses, and corporate upskilling programs. Sam discusses the challenges of building a company from the ground up, the importance of hands-on learning in the financial sector, and his vision for expanding Perfectly Hedged into a leading resource for risk management professionals.