She's been watched by 30 million people making her morning coffee and explaining wrongful termination in the same breath. In this episode of Heels in the Courtroom, Elizabeth McNulty, Sydney Marino, and Mary Simon sit down with Paige Sparks, employment attorney, founder of Sparks Legal, and one of the most recognizable legal creators online to talk about what it actually takes to build a personal brand as a lawyer. Paige gets candid about the accidental path that led her to employment law, the viral video she almost didn't post, and why "going viral" is actually the last thing a content creator should want. For any attorney who's ever wondered whether marketing themselves online is worth the risk, this conversation is proof that showing up consistently, even when it's uncomfortable, can level the playing field against firms with far bigger budgets. Catch part two in two weeks, where Paige dives into handling criticism, internet trolls, and where legal marketing is headed next.