Diving into some deep stuff in behavioral physiology with Hegelian Dialectic and what they heck is an Antithesis, Thesis or a Synthesis anyway?
https://www.youtube.com/watch?v=qLkRKFffvkg
Transcription
Hegelian Dialectic and your business.
Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.
Bet that you didn't know we were going to be talking about this one tonight, did you?
Okay, this is a fun one, and I'm sorry, my hair's all out of place I was playing around with the kids late into the night here. finally done didn't forgot to comb my hair before I sat down with you. But hopefully you can, we can get past that.
I wanted to talk with you about the concept of the Hegelian Dialectic, and specifically, if you've ever looked up this before. It's oftentimes using rhetoric. But really what I'd like to talk to you about it is in the case of behavioral psychology, okay.
We might get a little bit deep here, but I want to give you just the absolute basics on this and kind of show you how it plays back into business, how it plays back into marketing.
First, I'm going to talk about the general idea if you haven't heard of this before, okay?
The whole concept with the Hegelian Dialectic is that you start with a thesis, you start with an idea that causes a reaction, it causes people to be against it or to be shocked.
The more emotional the more shocking, the more outrageous your thesis is, the greater the Antithesis is the antithesis to the thesis. Antithesis happens, so there's a backlash.
For people who understand the galleon dialectic, they do it on purpose, though, you create something shocking in order to get the backlash.
So that the next step is synthesis, which is the greater truth in a sense, what they say, is someone comes in as a moderating force or comes back at, well, I didn't really mean that what I really meant was this.
And because if they would have come forward with this, they would have gotten a little bit of shock, but not enough to be able to move forward or it would have been too much, and they would not have been able to pass this.
But because it's being passed almost as a compromise, or presented as a compromise or presented as an idea.
The energy that came from the opposite end gets flipped on itself. And this is a funny thing about emotions and how people function is that you've let them they've basically blown everything out of proportion.
Now there's nothing there's no energy left to fight it and there's a synthesis, there's an automatic acceptance to whatever is presented next. This is very weird at very deep, but you can see it throughout history.
The scary thing is that people that understand how to do this, then they go to the next thesis, they go to the next outrageous thing, which causes a reaction, which which then they can present a compromise.
If that gets accepted thesis antithesis, synthesis over and over and over again.
People within government understand how to do this politicians that have been involved for a long time whether they know the actual concept of Hegelian Dialectic they practice it, to an extent, Donald Trump was brilliant at it.
I am certain he has no idea what the Hegelian Dialectic is, if he's ever even heard the term, I'm certain he probably could not explain it to you. But he practices that constantly. Whether he knows it intentionally or not. He practices that constantly.