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Heidi Brauer, Hollard Insurance CMO: What do CMOs want? | Ep 3
This month I have the privilege of interviewing Heidi Brauer, CMO at Hollard Insurance. She has some great thinking around agencies, the agency process, around pitching as well as digital segmentation, how we derive insights and how marketers become more commercially minded, if commercially minded at all. So strap in for this episode, and enjoy.Full transcript available on MarkLives.Music by Boxcat Games.
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By MarkLives.comThis month I have the privilege of interviewing Heidi Brauer, CMO at Hollard Insurance. She has some great thinking around agencies, the agency process, around pitching as well as digital segmentation, how we derive insights and how marketers become more commercially minded, if commercially minded at all. So strap in for this episode, and enjoy.Full transcript available on MarkLives.Music by Boxcat Games.