Not to be outdone by fellow discounter Aldi and Jette Joop, the US subsidiary of Lidl has joined forces with German supermodel Heidi Klum in a new fashion campaign. Lidl US announced today its first ever collaboration with the international fashion icon and designer. Heidi's new collection, which mirrors her characteristic style, will be available exclusively at Lidl and will launch across its network of stores later this year.With her vast expertise and success in the fashion industry, Heidi Klum has carefully designed a high-end, yet affordable fashion collection for Lidl, making the range accessible for everyone. Lidl's customers across Europe and the USA can look forward to seeing Heidi's exclusive collection launch later this year.Klum commented: "Lidl is known for making quality products at affordable prices, and I'm proud to partner with them on this fashion collaboration. I had so much fun designing the pieces in this collection and can't wait for you to see it." Well, neither can we, Heidi...