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Think positioning is just a marketing exercise? Think again.
Heidi Melin, Chief Marketing Officer at Workfront – and one of the tech industry’s best CMOs – has deep experience and a stellar track record positioning companies for success. In this Q&A, Heidi shares her perspective on:
The post Heidi Melin: The Power of Positioning, Why hire an outside agency appeared first on Firebrick Consulting.
Think positioning is just a marketing exercise? Think again.
Heidi Melin, Chief Marketing Officer at Workfront – and one of the tech industry’s best CMOs – has deep experience and a stellar track record positioning companies for success. In this Q&A, Heidi shares her perspective on:
The post Heidi Melin: The Power of Positioning, Why hire an outside agency appeared first on Firebrick Consulting.