In this episode, Jessica hears from Heidi Svane Pederson, Head of Digital at Lifestyle & Design Cluster, Denmark’s leading organisation for promoting sustainability & innovation in the fashion, interior & lifestyle sectors. 

With the global fashion industry responsible for nearly 10% of worldwide greenhouse gas emissions, it’s clear that innovative solutions are required to reduce this environmental harm. 

Heidi shares with Jessica how technologies including AI & blockchain can be leveraged to minimise overproduction & waste while also creating circular business models. While Heidi acknowledges small & medium-sized businesses face challenges in transitioning to sustainable practices, she stresses how vital this is for tackling global environmental challenges. 

To create more sustainable fashion & lifestyle sectors, Heidi highlights the importance of education & collaboration to create digital tools & processes which allow customers to understand the sustainability credentials of the goods they purchase. 

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