Belly Dance Business 101 is ideal for performers who have already studied belly dance and feel confident in their ability to excel at gigs, but just need help in getting to that next level which is becoming a paid professional. In the book, Helen stresses the importance of handling yourself as a business and continually references back to general business practices when conducting yourself as a paid performer. This book covers subjects like branding, online presence, pricing, correspondence, professionalism, etiquette, and much more.