Recorded at the Legal Geek Conference in London, this bold and inspiring episode features Helen Burness, legal marketer, personal branding expert, and founder of Saltmarsh Marketing, on how lawyers (especially women in law) can show up, speak out, and lead online.

In this conversation with Hidde Bruinsma, Helen shares:

• Why owning your voice is no longer optional in the AI and algorithm era
• How platform bias and people bias make visibility harder for women, and what to do about it
• Why personal branding is about future-proofing your career, not just marketing
• The fear lawyers face around visibility, and how to move past it
• How law firms can better train and empower their people to be strong brand advocates
• The role of LinkedIn as the “world’s biggest B2B conference”, and how to show up at your own pace
• Why listening and staying human are the keys to long-term relevance

Helen blends honesty, humour, and strategy in a must-hear episode for legal professionals navigating visibility, identity, and professional leadership in a digital-first world.

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