Helen Durkin of Indeed joins Kevin Green to discuss what great employer branding looks like, and how to capitalise on data to generate stakeholder buy-in for new projects. Helen also talks through some of the key challenges she faced throughout her career and the importance of internal collaboration for developing an authentic EVP.

Kevin also asks Helen to reveal the secrets behind the hugely successful employee ambassador programme at Indeed, and what employer branding might look like 10 years from now.