Coronavirus sure hasn't been nice to the world, and particularly the travel sector has taken a hard hit. When today's guest was faced with the grim possibility of what it would do to her business, she had a choice to make: hang it up and go get a j-o-b, or figure out how to pivot. Fortunately she decided on the latter, otherwise this would be a kinda boring episode. Founder of Ultimately Sydney, she figured out a way to make travel great again in a country where individual states are locked down from each other, by doing two things: going virtual, and digging deep into local history. She's found a way to get locals in touch with native culture, gaining tremendous insights about themselves, and cleansing their minds from the busyness of life, while providing a unique experience you won't forget. Enjoy the listen. 

Lots of info below about how Helen's company is solving travel challenges: 

https://ultimatelysydney.com.au

...and as always, enjoy the listen.