Helen Gregory is a lifestyle entrepreneur with 20+ years of experience in strategic brand management communications for leading hospitality, beverage, and destination clients with worldwide reach. Helen launched her first marketing firm in 2001 and recently rebranded it into Gregory + Vine, and the vine has grown ever since. 

In this episode…

People who are not in the design and arts industry don’t usually consider themselves as creatives. But for Helen Gregory, creativity isn’t relegated to just certain groups of people. She believes that creativity is for everyone and it doesn’t necessarily mean that you need to be a Picasso or a Mozart to be creative because oftentimes, creativity flows out of people in the most fascinating and unique ways.

At least that’s how Helen sees the work that she is doing through her agency, Gregory + Vine. Through her agency, she’s able to help brands in the hospitality, food, and beverage industry with their public relations and brand strategy, digital and experiential events, and more. She says that with a market that’s increasingly becoming more demanding of new flavors and experiences, it actually requires a ton of creativity to create unique experiences and personal touches that’s specific to a brand.

Tune in to this episode of the Alexi Cashen Podcast as Alexi talks to Helen Gregory of Gregory+Vine, about the incredible amount of creativity in the hospitality, food, and beverage industry. Helen also shares how Gregory+Vine is serving their target clients, how industry players can adapt to the changes happening right now as an effect of the COVID-19 pandemic, and how businesses can creatively to keep up with changing customer demands.