Helen Groves, editor of Territory Drafter Magazine joins RBC's Jayne Cuddihy on Beating Around the Bush.

For over 13 years, Helen has worked across northern Australia as an agronomist, but decided to launch her own lifestyle and campdrafting magazine when she realised she had a huge stockpile of good quality photos and content.

Focussed on the Northern Territory and the Kimberly, the magazine is published every six months. For Helen, the most surprising thing was discovering the differences in the social media demographic, namely Instagram, Facebook and Twitter.

Here's her Facebook site- https://www.facebook.com/territorydraftermag/

But she's got a tonne of followers on her private photography page https://www.facebook.com/HelenGrovesPhotography/

Helen considers herself an introvert, but has found the interactive aspects of social media and the magazine very rewarding- though overwhelming at times.

She works with professionals all over the country, including graphic design, printers and contributors and says she prefers the remote/virtual office situation.