Helen Masters has never been one to follow the rules.

She carved out a successful career in the corporate world, built a reputation for being sharp, fearless and straight talking, and lived life at full throttle. But behind that drive was a story that very few people knew.

Growing up in a pub and finding her voice in the tough world of eighties football culture, Helen learned early how to fight her corner. What started as resilience became armour, and that same toughness helped her rise fast in business but took its toll along the way.

After years of working hard, playing harder and keeping her guard up, she made a decision to stop running from her past. These days, she’s channeling that same fire into something new, building Sober AF, a community and dating platform that challenges the myth that sober life has to be dull.

This is Helen like you’ve never heard her before. It’s honest, funny, and deeply human. A conversation about strength, identity and what it really takes to find peace when you’ve spent a lifetime in fight mode.

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Key moments include:

✔ Early lessons from growing up around football and pubs.

✔ Finding belonging in chaos and the price of it.

✔ Life in male dominated spaces and learning to hold your own.

✔ Success, burnout and why achievement doesn’t equal happiness.

✔ The decision to stop drinking and what came next.

✔ Building community through honesty, humour and connection.

A powerful, unapologetic conversation with a woman who’s still evolving and proving that strength doesn’t mean staying silent.

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Connect & Follow

Follow Ellie McKay:

🔗 Instagram: https://www.instagram.com/ellie_mckay_official/?hl=en-gb

🔗 On a Mission Podcast Instagram: https://www.instagram.com/onamissionpodcast2.0/?hl=en-gb 

Follow Helen Masters: 

🔗 Website: https://soberafdating.com

🔗 Instagram: https://www.instagram.com/masters78?igsh=MW8yc3VrcjhuZGhldA==

🔗 Sober AF Instagram: https://www.instagram.com/soberafdating?igsh=MTQwOXJwMnY3eTRkZw==