Helena Biggs began her career at Scratch magazine in 2009 and holds the position of commercial editor, overseeing all editorial in the UK office and masterfully established the Scratch Stars Awards as the nail event of the year.
As a highly regarded nail and beauty journalist, Helena has appeared on TV shows such as Sunday Brunch and ITV’s Daybreak and June 2013 saw Helena’s first book, Nail Art: Inspiring designs by the world’s leading nail technicians sold over 100,000 copies in the first six weeks.
Named a finalist in the B2B Beauty Journalist of the Year category in the Fashion & Beauty Monitor Awards 2014 and again in 2015, Helena’s unwavering enthusiasm for the industry is infectious.
In this programme we talk about how the woman with the longest nails in the USA uses the bathroom, the benefits of cuticle oil, how nail salons intend to reopen and your top colours for 2020 - it's all about beauty this week!