Learn to be unique, visible and great as a recognized marketing expert. If you want to establish your authority as a thought leader, there are very specific steps you can take to cement yourself as the expert in any niche.Find out from expertise PR expert Helena Bouchez how to develop your positioning and cultivate your character. Build your platform to get known for something unique. Learn the 10 most important channels to consider when you want to become considered the expert in your field and increase your visibility. And find out what Helena says are the things YOU must do to allow her to make you a success.Suz and Helena go through the steps to positioning yourself to get good speaking opportunities, how to pitch yourself to a conference programmer and some organizational tips to stay on top of the schedules for leading conferences and speaker submissions.