On Helios Horizons Ep.18, we welcome Mark Paul, founder of Itheum and a trailblazer in the Web3 space, to explore the transformative power of blockchain in revolutionizing data ownership. Mark opens up about his evolution from tech skeptic to visionary leader in the blockchain world, highlighting his journey with Ethium, a pioneering Web3 protocol that’s reshaping how personal data is tokenized and traded.

Listeners will gain insights into the excitement of data-DeFi, where personal data isn't just stored but actively traded and monetized. Mark shares his experience transitioning from Microsoft to embracing Ethereum's potential, despite initial doubts about its scalability. Learn about the inception and growth of Ethium, the role of data DAOs in managing and monetizing data, and the challenges and opportunities of decentralized tech. We tackle the ethical dimensions of data usage in the AI era and how technologies like C2PA metadata ensure content authenticity, driving forward a more transparent digital future.

From the ethical implications of personalized advertising to the potential of passive data collection in the gaming industry, Mark shares cutting-edge developments that promise to redefine user engagement. Discover the innovative Gamer Passport and its potential to harness gaming data for enhanced player experiences. This episode isn't just about technology—it's about empowering individuals, offering them control over their data, and paving the way for healthier, more informed choices. Whether you're a blockchain enthusiast or simply curious about the future of digital data, this conversation with Mark Paul is packed with insights you won't want to miss.

Stay tuned for next weeks Episode and don't forget to follow us on X and visit our website for more information.