This week on Hello Longhorn, meet Tessie Watson, BS '09, Life Member, the owner of Longhorn Fashions. What started as an online side hustle has grown into a beloved brick-and-mortar store in West Campus which is now celebrating 15 years in business.

Watson shares how she keeps things fresh, from finding sweat-friendly, burnt-orange fashion to creating a custom hat bar that helped take her brand to the next level. 

Learn how she builds lasting customer relationships, adapts to trends, and keeps the Longhorn spirit front and center.

Find more Longhorn businesses in our Business Directory. Business Directory | Texas Exes

Learn more about the Longhorn Business Network at www.texasexes.org/connect-longhorn-business-network.

About the Show: Hello Longhorn is a weekly Texas Exes podcast introducing you to Longhorn entrepreneurs and business leaders. The show is produced by the Texas Exes and Sara Light, BS ’02, Life Member, from the second floor of the Etter-Harbin Alumni Center. Music produced by Sharon Dastur, BBA ’92, and Revelation Beats

This week on Hello Longhorn meet Patrick Terry, BS '80, and Kathy Terry, BBA '92, Life Member, the founders of P. Terry's Burger Stand, which is now celebrating 20 years. Learn how they grew their business from 1 small burger stand to 37 locations across the state of Texas.

Learn more about the Longhorn Business Network at www.texasexes.org/connect-longhorn-business-network.

About the Show: Hello Longhorn is a weekly Texas Exes podcast introducing you to Longhorn entrepreneurs and business leaders. The show is produced by the Texas Exes and Sara Light, BS ’02, Life Member, from the second floor of the Etter-Harbin Alumni Center. Music produced by Sharon Dastur, BBA ’92, and Revelation Beats

This week on the Season 1 finale of Hello Longhorn, hear the story of Tiff's Treats from being high school friends to a date that launched the idea to a cookie that brightens everyone's day.

Founded by Tiffany Chen, BS '01, Life Member, and Leon Chen, BBA '01, Life Member, Tiff's Treats is the original warm cookie delivery service with more than 90 locations and growing.

Want more? Watch our discussion from 2023 about scaling Tiff's Treats: https://www.youtube.com/watch?v=NoTLxowIGuY&t=856s

Learn more about the Longhorn Business Network at www.texasexes.org/connect-longhorn-business-network.

About the Show: Hello Longhorn is a weekly Texas Exes podcast introducing you to Longhorn entrepreneurs and business leaders. The show is produced by the Texas Exes and Sara Light, BS ’02, Life Member, from the second floor of the Etter-Harbin Alumni Center. Music produced by Sharon Dastur, BBA ’92, and Revelation Beats

This week on Hello Longhorn, get to know 7-Eleven's Chief Marketing & Sustainability Officer Marissa Jarratt, BA, BBA '99, MBA '04, Life Member. 7-Eleven, Inc. is an American convenience store chain, headquartered in Irving, Texas.

What does Texas Exes have to do with 7-eleven?

🤘First Life Member of Texas Exes was the founder of 7-Eleven

🤘The first 24/7 7-Eleven is the location at Guadalupe and MLK

🤘The current Chief Marketing Officer of 7-Eleven is a Longhorn, Marrisa Jarratt.

Learn more about the Longhorn Business Network at www.texasexes.org/connect-longhorn-business-network.

About the Show: Hello Longhorn is a weekly Texas Exes podcast introducing you to Longhorn entrepreneurs and business leaders. The show is produced by the Texas Exes and Sara Light, BS ’02, Life Member, from the second floor of the Etter-Harbin Alumni Center. Music produced by Sharon Dastur, BBA ’92, and Revelation Beats

This week on Hello Longhorn, our guest is Bianca Rhodes, BBA '81, the CEO of Knight Aerospace.

Located in San Antonio, Texas, Knight Aerospace leads the industry in the design, manufacture, and customization of modules, pallets, and more for military cargo aircraft. Since 1992, Knight Aerospace is an industry standard for specialty air transportation solutions, serving more than 35 countries around the world.

Bianca in McCombs Magazine: https://news.mccombs.utexas.edu/magazine/2025-winter/finding-a-lifesaving-purpose/

Learn more about the Longhorn Business Network at www.texasexes.org/connect-longhorn-business-network.

About the Show: Hello Longhorn is a weekly Texas Exes podcast introducing you to Longhorn entrepreneurs and business leaders. The show is produced by the Texas Exes and Sara Light, BS ’02, Life Member, from the second floor of the Etter-Harbin Alumni Center. Music produced by Sharon Dastur, BBA ’92, and Revelation Beats

This week on Hello Longhorn, our guest is John Tatum, BA '89, the CEO of Genesco Sports Enterprises.

Genesco Sports is a strategic marketing consultancy and sponsorship activation agency representing the most Fortune 100 Companies in the industry.

Learn more about the Longhorn Business Network at www.texasexes.org/connect-longhorn-business-network.

About the Show: Hello Longhorn is a weekly Texas Exes podcast introducing you to Longhorn entrepreneurs and business leaders. The show is produced by the Texas Exes and Sara Light, BS ’02, Life Member, from the second floor of the Etter-Harbin Alumni Center. Music produced by Sharon Dastur, BBA ’92, and Revelation Beats

This week on Hello Longhorn, meet Hunter Beaton, BSCL '22, the founder and CEO of Day 1 Bags. His nonprofit provides brand new, high-quality bags to youth in foster care to replace trash bags when they are moving from home to home. The organization has given over 220,000 bags to those in need across 45 states. 

Day 1 Bags is also a three time Longhorn 100 winner. Learn more about the Longhorn 100. www.Longhorn100.com

Learn more about the Longhorn Business Network at www.texasexes.org/connect-longhorn-business-network.

About the Show: Hello Longhorn is a weekly Texas Exes podcast introducing you to Longhorn entrepreneurs and business leaders. The show is produced by the Texas Exes and Sara Light, BS ’02, Life Member, from the second floor of the Etter-Harbin Alumni Center. Music produced by Sharon Dastur, BBA ’92, and Revelation Beats

This week on Hello Longhorn, meet Victor Guardiola, BSPR '20, the co-founder and CEO of Bawi Agua Fresca, an authentic Mexican drink with a modern twist.

Victor started Bawi while a student at The University of Texas through the help of a nutrition entrepreneurship class.

Learn more about the Longhorn Business Network at www.texasexes.org/connect-longhorn-business-network.

About the Show: Hello Longhorn is a weekly Texas Exes podcast introducing you to Longhorn entrepreneurs and business leaders. The show is produced by the Texas Exes and Sara Light, BS ’02, Life Member, from the second floor of the Etter-Harbin Alumni Center. Music produced by Sharon Dastur, BBA ’92, and Revelation Beats

This week on Hello Longhorn, we are introducing a VIL (very important Longhorn) from the Hook 'Em House at SXSW: Carla Vernón, MBA '98, CEO of The Honest Company.

The Honest Company is a mission-driven, digitally native brand focused on leading the clean lifestyle movement, creating a community for conscious consumers, and seeking to disrupt multiple consumer product categories.

Learn more about the Longhorn Business Network at www.texasexes.org/connect-longhorn-business-network.

About the Show: Hello Longhorn is a weekly Texas Exes podcast introducing you to Longhorn entrepreneurs and business leaders. The show is produced by the Texas Exes and Sara Light, BS ’02, Life Member, from the second floor of the Etter-Harbin Alumni Center. Music produced by Sharon Dastur, BBA ’92, and Revelation Beats

This week on Hello Longhorn we are introducing Gerardo Castillo, BA '02, MPAff '17, Life Member, president of ABML. 

ABML works closely with government agencies, municipalities, and private sector partners to deliver essential services in times of crisis. ABML projects include base camps/ temporary housing, border security, medical field operations, temporary power distribution, and rapid repair and construction of public and private infrastructure. From the front lines against the COVID-19 pandemic to setting up 100% self-sustaining first responder base camp villages, ABML offers national, turnkey management and logistics solutions.

Watch Hello Longhorn: https://youtu.be/3HwSkXZRaGQ

Learn more about the Longhorn Business Network at www.texasexes.org/connect-longhorn-business-network.

About the Show: Hello Longhorn is a weekly Texas Exes podcast introducing you to Longhorn entrepreneurs and business leaders. The show is produced by the Texas Exes and Sara Light, BS ’02, Life Member, from the second floor of the Etter-Harbin Alumni Center. Music produced by Sharon Dastur, BBA ’92, and Revelation Beats