Here on 12 Hats Radio we'd like to cover the full spectrum of Marketing as a discipline, and really salute those practitioners who really niched down and cornered an industry! Today's guest Mel Telecican from Loyalest has done exactly that. Mel specialises in digital marketing for Lawyers and Law firms and shares with us today, her story and insights.

To check out Mel's work head on over to loyalest.com

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