Writing a script that translates to video requires a lot more than a list of product features. There are intangibles like pace, tone, and creativity that DIY writers don't always think about. If your script is clunky or flat out boring, your video content is off to a rough start before you record a single frame. Arty and Justin share their tips for writing better scripts that avoid information overload, present a clear objective to the video content you're producing, and spark interest for your brand.