Why is the "Helpful Content" not very helpful so far? We also discuss new reporting for Core Web Vitals, the worst SEO advice, open-sourcing Yoast schema, and Google's "Search Off The Record" podcast's recent statements on crawl budget.

Sources cited:

• Search Engine Land: Google On Why Helpful Content Update Seems Quiet
• SEO Roundtable: Google Core Web Vitals Report Adds URL Level Data For Examples URLs
• Search Engine Land: The WORST SEO advice I heard this year (and what you should do instead)
• Yoast: Open-source software, open Schema protocol!
• Search Off the Record: Crawl Budget