Carlos Alvarez is the Founder and CMO of Wizards of Ecom, an in-person and online e-commerce school that is taught by sellers for sellers. As an Amazon white hat marketer and consultant, Carlos also leads Wizards of Amazon, the world’s largest Meetup group for Amazon sellers. His goal is to help brands take advantage of selling on Amazon and encourage entrepreneurs to gain financial independence through e-commerce and digital marketing.

Carlos has over 20 years of e-commerce experience and has built his own Amazon brands into multimillion-dollar businesses. He is also the Founder and CEO of Blue Bird Marketing Solutions, a company that helps brand owners grow their brands both on and off of Amazon.

In this episode…

Are you considering selling your private label brand on Amazon? Have you been wondering if now is the right time? If not now, when?

According to Amazon marketer and consultant Carlos Alvarez, it’s important to make your brand as attractive as possible when preparing for an exit. As he says, you have to leverage all the digital marketing tools and strategies available, including ranking for keywords and building an online community. Today, he’s here to discuss his decades of e-commerce expertise and share his sage advice for current Amazon sellers.

In this episode of the Buy Box Experts podcast, Carlos Alvarez, the Founder and CMO of Wizards of Ecom, joins James Thomson to share his tips for boosting your sales and successfully exiting your Amazon brand. Carlos talks about the important considerations that go into making your brand as attractive as possible, the biggest concerns he hears about from private label sellers, and his tips for determining when to sell your business. Stay tuned.