Hailing from The Netherlands, which sits below sea level, Thom Almeida is no stranger to the threat posed by climate change. These origins helped inform his career path up to the present day, where, as Platform Curator for Future of Consumption at the World Economic Forum, he focuses on the challenge of adopting reuse systems from the consumer’s perspective. What systems are they most likely to embrace? What arguments do they find most persuasive? What behavior trends are we seeing in the reuse space?

Thom sits down with our host, Chief Strategy Officer Priscilla Johnson, to discuss his team’s work to find reuse solutions that can succeed in the marketplace – and the exciting collaborations that are helping to spur new innovations. 

This episode is part of our series highlighting The Reusies 2023 partners. We are thrilled that WEF is back for a third year as an amplifying partner, and that Poonam Watine will be serving on the judges panel. 

Resources: 

• World Economic Forum - Future of Consumption Platform
• World Economic Forum - Circular Economy resources & initiatives
• UN Treaty on Plastic Pollution