73: Helping Early Access Customers Get Value Quickly

Ben has been experiencing a mix of emotions. Thanks to Tuple, his calendar is packed, and he’s getting more emails, people, and trials. It feels nuts, but it feels like things are working with the new product. It’s a crazy spot to be in, but it feels good. Every day, Tuple gains a little steam.

Derrick feels the same way. He has started doing onboarding calls for Level. Now that he has done the Level demo a few times, his anxiety has subsided. Overall, people seem impressed with the product and interested in trying it.

Today’s Topics Include:

Developing a call to action and pricing process to follow the product demo

Trials vs. Pay-Up-Front: Ideal customers expect to try it, before they pay for it

Instrumentation put in place to test Level; ship solutions in a speedy manner

Users are changing their behavior and using Level in a meaningful or experimental capacity to find a balance between it and Slack

Big Surprise: Derrick’s relief about a mobile client not being a big deal, right now

Power of Customer Development: You won’t know the most valuable points of a product, until you let people use it

People are pretty forgiving; when they offer feedback, be responsive and try to fix bugs

Revision of auction for Habits for Hackers; bidding started, but may not be high enough

Pros and cons of slowing down growth or allowing it to speed up; it’s hard to improve product without feedback

Superhuman Product Market Fit Survey: How disappointed would you be, if you had to stop using Tuple?

Keeping people educated on all the things your product can do

Trying to not over-engineer things; looking for the simplest solutions and integrations

Links and resources:

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Level

Tuple

Habits for Hackers

Drip

Justin Jackson

Superhuman Product Market Fit Survey

Zapier

Segment

JSON

Rand Fishkin’s Lost and Founder Book