Klar is the single source of truth for growing e-commerce companies. Their software aggregates data from shop systems and ad platforms and turns it into highly customizable reports, providing brands with deep insights into their costs, where to allocate marketing budget, how to optimize ad performance, and boost customer lifetime value.

In this episode of Building The Future Of, I spoke with Maximilian Rast, Co-Founder and CMO of Klar, about the company's journey transforming a 'not-new' category and their go-to-market strategy, which focuses on providing immense value.

Topics Discussed:

- How Max’s frustration with spreadsheets sparked the idea for Klar

- The limitations of spreadsheets and traditional BI tools

- Using mock reports to gather feedback and validate the idea

- Klar's go-to-market strategy: prioritizing product, service, and word-of-mouth over traditional sales and marketing

- Hiring former e-commerce operators in customer-facing roles

- Building the largest e-commerce community in the DACH region

- Klar's international expansion plans

Visit Klar's website to learn more: https://getklar.com

Connect with Max: https://www.linkedin.com/in/maximilian-rast

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