PBS Kids DigitalVP Sara DeWittSara's TED Talk By Jason Middleton A friend of mine once advised that the best gift-giving pattern for a significant other was to alternate between jewelry and consumer electronics. I've stuck to it ever since.  BUT, what to do when it's a child? Kids are drawn to tech for the same reasons we are - they're flashy screens that can be very effective tools, even if they are presently designed to keep us addicted and engaged. As kids start the New Year, many may have received tech devices as new or hand-me-down holiday gifts.  Studies show that high-quality digital content can help boost children’s learning, and that parental engagement in that learning plays a critical role in giving kids a strong academic start. This week we welcome Sara DeWitt, a vice president at PBS KIds Digital. Please click through on any of these links for more information, as well as our show page, Facebook page or follow me on the Twitter. The podcasts also live on iTunes and Stitcher. Have great weeks, everybody.