Should companies that serve lawyers promise what they say they want or what they actually need? In this episode, John Grant of Agile Attorney talks about his experience working inside law firms. He details why lawyers often can't hear messages that promise change and what he does to move them toward a happier practice.

Find John at agileattorney.com

And if you want your copy of "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click," go to lawyersdontcare.com