Lawyers make decisions all day, and they spend a lot of emotional energy helping others wrestle with their own choices.

In the midst of all that, so many legal technology companies interrupt lawyers' days encouraging impulsive buys. It's so short-sighted.

In this episode, decision scientist Nika Kabiri helps legaltech brands reframe how they think about supporting lawyers' decisions through marketing, and helps founders address their own biases that get in the way.

To see how marketing can drive real long-term results, go to lawyersdontcare.com to get your copy of "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click." And to learn more about Nika's work, visit kabiriconsulting.com