How school Leaders create cultures of loyalty and commitment by focusing on "the bigger why."

Follow: @gustafsonbrad@benjamingilpin @steveshed @bamradionetwork

Stephen Shedletzky helps leaders articulate their ideas and feelings. He is the Head of Brand Voice at Start With Why.

Dr. Brad Gustafson is the principal and lead learner at Greenwood Elementary in Minnesota. Ben Gilpin is currently the principal at Warner Elementary School in Spring Arbor. He has a Master’s in education from Spring Arbor University.