Kevin Lee interviews Lesley Hensell, of Riverbend Consulting. Lesley's company helps 3rd party sellers restore their accounts after a suspension, deactivation, or block.

Lesley and Kevin cover a lot of ground in this interview that should be of great interest to anyone with a storefront on Amazon, including:

- The many the challenges of working with Amazon, including unreasonable testing requests that make no sense.

-The importance of diversification for businesses on Amazon (i.e. maintaining presences on their own sites or via Shopify).

-"Brand gating" and how to avoid it.

- Do's and Don'ts when using AI to create Amazon product descriptions and imagery

- The importance of keeping accurate invoices and testing documents, given that Amazon may request them in the event of a suspension or issue.

- The key forensic role that Returns Reports play in helping sellers identify and address issues with their products, reducing risk and improving customer satisfaction.

- The importance of optimizing Amazon product listings for SEO, as they can rank higher in Google and Bing than a seller's own website.

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