Today's episode we are joined by Carly McNamara of My Academic Family. It’s a social enterprise specializing in giving support to disadvantaged and first generation university students in order to get them to graduation. They do this by engaging them with their studies, showing them how to navigate the university environment and supporting their needs. Inspired by her own experience as a first generation university student and working within academia; she has a unique insight into what her targeted students need. She launched during COVID-19 in April 2020, with just £1000, and now supports nearly 100 students and holds workshops in several different colleges and Unis. In this episode, she speaks about her vision for the future, the challenges she faced with sales and revenue, the importance of having a network to rely on and learning how to implement a digital marketing and brand strategy. Today's episode is an absolute joy you don't want to miss.